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The prize is "public opinion" where press is concerned. The only
safe public opinion to head for is they love us and are in a frenzy of hate against
the enemy. This means standard wartime propaganda is what one is doing, complete
with atrocity, war crimes trials, the lot. Know the mores of your public opinion,
what they hate. That's the enemy. What they love. That's you. ¶ You preserve
the image or increase it of your own troops and degrade the image of the enemy
to beast level.
— L. Ron Hubbard
HCO PL 16 Feb 1969
Battle Tactics
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