"The trick is--WORDS ARE REDEFINED TO MEAN SOMETHING ELSE TO THE ADVANTAGE OF THE PROPAGANDIST. [...] ¶ The redefinition of words is done by associating different emotions and symbols with the word than were intended. [...] ¶ The way to redefine a word is to get the new definition repeated as often as possible. ¶ Thus it is necessary to redefine medicine, psychiatry and psychology downward and define Dianetics and Scientology upwards. ¶ This, so far as words are concerned, is the public-opinion battle for belief in your definitions, and not those of the opposition. ¶A consistent, repeated effort is the key to any success with this technique of propaganda. One must know how to do it."

— L. Ron Hubbard
HCO PL 5 October 1971
Propaganda by Redefinition of Words

"ANTISOCIAL PERSONALITY [...] 2. the suppressive person. You, in speaking of it, actually marry up with old technology because they have looked for this fellow called the antisocial person for a long time. Freud used the term. Psychologists use the term. They've used the term for a long time. They know there is such a person called the antisocial personality and this is the personality for which they have been groping. We're calling it a suppressive because it is more explicit. (SH Spec 78, 6608C25) [ Image ]

— L. Ron Hubbard
Modern Management Technology Defined

"We must ourselves fight on a basis of total attrition of the enemy. So never get reasonable about him. Just go all the way in and obliterate him."

— L. Ron Hubbard
HCO PL 16 Feb 1969 Battle Tactics