HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 30 JANUARY 19791 RESTORED 28 JULY 1983 Marketing Series 5 PR Series 30 POSITIONING, PHILOSOPHIC THEORY Although Madison Avenue has used “POSITIONING” for some years, it has not fully understood the actual philosophical background that makes “POSITIONING” work. There is an excellent […]